 |
|
|
| | Valve rumored to be looking into hardware. | |
| |
| Author | Message |
|---|
GnarlyBromance Admin

Posts: 1755 Points: 2162 Reputation: 4 Join date: 2010-03-19 Age: 23 Location: Austin, TX
 | Subject: Valve rumored to be looking into hardware. Sun Mar 04, 2012 11:33 am | |
| http://www.rockpapershotgun.com/2012/03/04/valve-rumoured-to-be-making-steam-box-console/
This is an interesting concept, and I feel an amazingly smart strategy for Valve.
Valve has been looking for a way to tap into the console market. However, restrictions in place from both Sony and Microsoft make it incredibly hard. I feel this could put Valve into a position to be the next Apple. When I say that, Apples success is due to CONTROL; their ability to control every aspect of their company, from the actual hardware, and software to create a much higher internal standard, to marketing, operations and distribution. If Valve can find a way to do this, yet still allow competition, it could be a "gaming Renascence" IMO.
There was an issue brought up in the comments on RPS though, what OS will the box run? will it be Windows? probably not due to licensing issues and being in direct competition to Xbox, yet to utilize steams current game library it really needs to be running Direct X... Hmmm...
If I had the freedom of PC gaming, in an easy-to-use, set hardware configuration I'd be on bored. The current limitations of gaming is really the restrictions put on the services by Microsoft and Sony. Entertainment is no longer simply a product, it is entertainment as a service... creating more value for your customers and also realizing that members of the community inherently create more value for everybody else.
Anyways, I hope against hope, and wish against wish that Valve can make this work somehow.
What does this mean? It means no longer will there be cut and copy squeals every year. Games on console can be patched just like on PC... one game can release and be played and updated for 7-10 years (just like on PC with Team Fortress 2, Counter-Strike, Eve-Online...etc) _________________ -The Establishment- |
|  | | RoninHo'in Paranoid Vet


Posts: 7416 Points: 7878 Reputation: 61 Join date: 2010-03-22 Age: 30 Location: Cali baby
 | Subject: Re: Valve rumored to be looking into hardware. Sun Mar 04, 2012 4:28 pm | |
| Plz don't compare that to Apple or I might make an initial negative connection to this before it even begins  Anyways, MS/Sony do need competition... and they need the competition Vavle can bring. If it's a full digital console system, that could be bad mutha fuckin ass. The sales and shit they do are just amazing. The xbox online marketplace makes me sick everytime I look through it... over priced as fuckin shit. All their retail games are like 50% more than new from retail, AND won't come with any codes etc. I just don't understand who buys this shit... and whoever it is needs to be punched in the face for supporting such price gouging. And yah, the patching process on MS/Sony is atrocious. People want to know why patches are 4-6 mo apart? It's because of all the time and $ overhead dealing with ea patch and the certification process. _________________  |
|  | | RoninHo'in Paranoid Vet


Posts: 7416 Points: 7878 Reputation: 61 Join date: 2010-03-22 Age: 30 Location: Cali baby
 | Subject: Re: Valve rumored to be looking into hardware. Sun Mar 04, 2012 4:30 pm | |
| I mean, what company wants to provide bunches of free DLC when it costs em a bunch to do it? (and they are likewise restricted from doing so anyways with minimum paid vs free content terms) _________________  |
|  | | GnarlyBromance Admin

Posts: 1755 Points: 2162 Reputation: 4 Join date: 2010-03-19 Age: 23 Location: Austin, TX
 | Subject: Re: Valve rumored to be looking into hardware. Sun Mar 04, 2012 4:50 pm | |
| | RoninHo'in wrote: | | I mean, what company wants to provide bunches of free DLC when it costs em a bunch to do it? (and they are likewise restricted from doing so anyways with minimum paid vs free content terms) |
Well, the problem is their business models don't support anything but initial purchase revenue streams.
Valve is looking at a game as an ever changing service that can be a long term investment, with returns not only initially at launch, but 5+ years down the road. Gabe always says TF2 is valves experimental game. The game is going on 7 years now? and STILL gets new content from valve for free. They do this to GROW the community and keep it around because the revenue from the game is mainly due to cosmetic, micro transactions now. They also allow people from the community to create content and either sell it, or distribute it for free on the steam workshop. This is Valve acknowledging that the community can create more value around the game than simply the developer.
Microsoft is too set in their old "brick and mortar" ways... but for digital distribution, the rules are different. I love this interview with Gabe, talking to a high school entertainment marketing class...
_________________ -The Establishment- |
|  | | spacefox Blatant Cocksucker
Posts: 4663 Points: 5216 Reputation: -11 Join date: 2010-03-19 Age: 17 Location: Florida
 | Subject: Re: Valve rumored to be looking into hardware. Sun Mar 04, 2012 8:06 pm | |
| I think youre missing the point, Gnarly. If Valve is really making a "console", it won't be a console in the same terms as the 360 or PS3. If anything, what they're probably making is simply a system that'll be able to run high-spec PC games at a low cost and without a need to build your own rig.
I can imagine there being a huge market for this, because Im sure I can't be the only person that wants to play amazing PC games without needing to go through the hassle of building my own gaming PC and spending $700+ to do so.
You're right though that something like this would definitely give Valve control over the market. It'd probably have built in Steam integration also, and actually I wouldnt be surprised if it lacked a disc slot and only played Steam games.
Dont mistake this as a separate console though. It's not like you'll be seeing games made for PS3, 360, Steam Box and PC. _________________  |
|  | | DTECH Master of Facts, Factual Evidence, and Facts

Posts: 4265 Points: 4440 Reputation: -126 Join date: 2010-03-19 Location: Here
 | Subject: Re: Valve rumored to be looking into hardware. Sun Mar 04, 2012 11:10 pm | |
| | GnarlyBromance wrote: | http://www.rockpapershotgun.com/2012/03/04/valve-rumoured-to-be-making-steam-box-console/
This is an interesting concept, and I feel an amazingly smart strategy for Valve.
Valve has been looking for a way to tap into the console market. However, restrictions in place from both Sony and Microsoft make it incredibly hard. I feel this could put Valve into a position to be the next Apple. When I say that, Apples success is due to CONTROL; their ability to control every aspect of their company, from the actual hardware, and software to create a much higher internal standard, to marketing, operations and distribution. If Valve can find a way to do this, yet still allow competition, it could be a "gaming Renascence" IMO.
There was an issue brought up in the comments on RPS though, what OS will the box run? will it be Windows? probably not due to licensing issues and being in direct competition to Xbox, yet to utilize steams current game library it really needs to be running Direct X... Hmmm...
If I had the freedom of PC gaming, in an easy-to-use, set hardware configuration I'd be on bored. The current limitations of gaming is really the restrictions put on the services by Microsoft and Sony. Entertainment is no longer simply a product, it is entertainment as a service... creating more value for your customers and also realizing that members of the community inherently create more value for everybody else.
Anyways, I hope against hope, and wish against wish that Valve can make this work somehow.
What does this mean? It means no longer will there be cut and copy squeals every year. Games on console can be patched just like on PC... one game can release and be played and updated for 7-10 years (just like on PC with Team Fortress 2, Counter-Strike, Eve-Online...etc) |
Normally posts like this are way too nerdy for me to read and respond to (these types of posts seem to be your specialty for some reason too) I agree though it is a great idea, more competition is always better for the end user (unless they are all working together and price fixing shit that is)
But you are smoking some serious ganga (or poles) if you think this is something that will make them the next Apple.....
Also Apples success isnt just control, its marketing to a mass audience of feeble minded idiots, that is something I doubt would happen with you and you nerd PC brethren |
|  | | Skreshavik Mordekaiser

Posts: 5060 Points: 5354 Reputation: 58 Join date: 2010-04-30 Age: 22 Location: California/Oregon
 | Subject: Re: Valve rumored to be looking into hardware. Sun Mar 04, 2012 11:23 pm | |
| You'd be surprised. _________________ | gut wrote: | | Skresh is a 20 year old african american homosexual furfag, but hes ALSO... NARNFORNIA, a level 82 nig-elf afro-magician orc slayer in world of warcraft. |
|
|  | | DTECH Master of Facts, Factual Evidence, and Facts

Posts: 4265 Points: 4440 Reputation: -126 Join date: 2010-03-19 Location: Here
 | Subject: Re: Valve rumored to be looking into hardware. Sun Mar 04, 2012 11:31 pm | |
| | Skreshavik wrote: | | You'd be surprised. |
There is a finite market for them though, there arent a lot of hot chick PC gamers that dont live in their parents basement, therefore there is only so far this could go
|
|  | | Skreshavik Mordekaiser

Posts: 5060 Points: 5354 Reputation: 58 Join date: 2010-04-30 Age: 22 Location: California/Oregon
 | Subject: Re: Valve rumored to be looking into hardware. Sun Mar 04, 2012 11:40 pm | |
| A free hentai magazine will come for every M-rated purchase from your Steambox™. _________________ | gut wrote: | | Skresh is a 20 year old african american homosexual furfag, but hes ALSO... NARNFORNIA, a level 82 nig-elf afro-magician orc slayer in world of warcraft. |
|
|  | | GnarlyBromance Admin

Posts: 1755 Points: 2162 Reputation: 4 Join date: 2010-03-19 Age: 23 Location: Austin, TX
 | Subject: Re: Valve rumored to be looking into hardware. Mon Mar 05, 2012 12:46 am | |
| The thing is, Gabe has visions to turn Valve into more than a video game company. He is looking at entertainment as a hole. My comparison to Apple is more about the complete and utter change of an industry. Apples main success is NOT in computers, no no, it is the Ipod and Itunes. Steve Jobs revolutionized music, not computing...
Valves biggest asset is its ability to leverage the community itself. People love valve, and valve loves when people create content. Valve also truly supports Indie developers, providing resources and a platform for them to get their games to market that is fair for both Valve and the dev.
So yes, Valve could be the next "Apple" in a sense of revolutionizing the entertainment industry as a hole, truly treating it as a service that embraces the community around it, not just as products to be sold for .99 cents...
_________________ -The Establishment- |
|  | | GnarlyBromance Admin

Posts: 1755 Points: 2162 Reputation: 4 Join date: 2010-03-19 Age: 23 Location: Austin, TX
 | Subject: Re: Valve rumored to be looking into hardware. Mon Mar 05, 2012 12:49 am | |
| | spacefox wrote: | I think youre missing the point, Gnarly. If Valve is really making a "console", it won't be a console in the same terms as the 360 or PS3. If anything, what they're probably making is simply a system that'll be able to run high-spec PC games at a low cost and without a need to build your own rig.
I can imagine there being a huge market for this, because Im sure I can't be the only person that wants to play amazing PC games without needing to go through the hassle of building my own gaming PC and spending $700+ to do so.
You're right though that something like this would definitely give Valve control over the market. It'd probably have built in Steam integration also, and actually I wouldnt be surprised if it lacked a disc slot and only played Steam games.
Dont mistake this as a separate console though. It's not like you'll be seeing games made for PS3, 360, Steam Box and PC. |
Ummm... didn't you just describe a console? what is a console than just a computer that is mass produced, running propitiatory software? the only difference is that Valves "box" may allow multiple distribution platforms on it to grow the entire CATEGORY of Video Games, not just growing Valve.
I recently read a book about the success of Starbucks (called "Tribal Knowledge" - great read BTW) Starbucks success was due to them not focusing on growing Starbucks, but expanding the category of specialty coffee._________________ -The Establishment- |
|  | | DTECH Master of Facts, Factual Evidence, and Facts

Posts: 4265 Points: 4440 Reputation: -126 Join date: 2010-03-19 Location: Here
 | Subject: Re: Valve rumored to be looking into hardware. Mon Mar 05, 2012 10:22 am | |
| | GnarlyBromance wrote: | The thing is, Gabe has visions to turn Valve into more than a video game company. He is looking at entertainment as a hole. My comparison to Apple is more about the complete and utter change of an industry. Apples main success is NOT in computers, no no, it is the Ipod and Itunes. Steve Jobs revolutionized music, not computing...
Valves biggest asset is its ability to leverage the community itself. People love valve, and valve loves when people create content. Valve also truly supports Indie developers, providing resources and a platform for them to get their games to market that is fair for both Valve and the dev.
So yes, Valve could be the next "Apple" in a sense of revolutionizing the entertainment industry as a hole, truly treating it as a service that embraces the community around it, not just as products to be sold for .99 cents...
|
What is this "hole" you are referring to?
I dont know what the plans are as far as making this an entertainment thing, but I dont see them being a market mover, they would have to compete with the already established big dogs, who are all trying to bundle up one platform to serve all masters (which is slow going as it is) for it to be be big it has to have more of a customer base then a bunch of video game nerds, which is pretty much their only customer base now, copious amounts of cash on marketing could help with this, but then there still is the problem of having it gain any traction when going up against the big 3
Also Apples main success is computers, yes iTunes helped propel them to what they are now, but without capable hardware (iPod, iPhone, iPad, which are computers) it would have went no where, just compare something like Rhapsody for example, same shit, less trendy and no hardware end of things
Last edited by DTECH on Mon Mar 05, 2012 10:29 am; edited 1 time in total |
|  | | DTECH Master of Facts, Factual Evidence, and Facts

Posts: 4265 Points: 4440 Reputation: -126 Join date: 2010-03-19 Location: Here
 | Subject: Re: Valve rumored to be looking into hardware. Mon Mar 05, 2012 10:28 am | |
| Also Steve Jobs didnt revolutionize shit, he made music cheaper and more accessible, he simply put digital music on the frontpage, it was already happening, filesharing and mp3s were around well before he "revolutionized music" he simply was smart enough to market it and price it correctly
Mass marketing does not equal revolutionizing |
|  | | RoninHo'in Paranoid Vet


Posts: 7416 Points: 7878 Reputation: 61 Join date: 2010-03-22 Age: 30 Location: Cali baby
 | Subject: Re: Valve rumored to be looking into hardware. Mon Mar 05, 2012 11:08 am | |
| I think what Spacefox is trying to say is it would just run PC games... however.... it wouldn't. Space, you must understand that even on Steamworks, the games are written for WINDOWS, using microsoft drivers and libraries that they could not use on their own system's that they built... unless they used a windows OS that they paid MS licensing fees for... and just how good of a deal do you think MS would be willing to give them? They would have to build their own OS and build all their own dll's and interfacing for programmers to use. It probably could be built well to not need major rewriting from PC to the Steambox (or w/e the frack they call it) but there will need to be some. They might even get the licensing done so if you buy something on Steam, you could play it on your PC or Steambox on the same steam account. Anyways, I'm definitely interested in dis  _________________  |
|  | | GnarlyBromance Admin

Posts: 1755 Points: 2162 Reputation: 4 Join date: 2010-03-19 Age: 23 Location: Austin, TX
 | Subject: Re: Valve rumored to be looking into hardware. Mon Mar 05, 2012 11:14 am | |
| | DTECH wrote: | | GnarlyBromance wrote: | The thing is, Gabe has visions to turn Valve into more than a video game company. He is looking at entertainment as a hole. My comparison to Apple is more about the complete and utter change of an industry. Apples main success is NOT in computers, no no, it is the Ipod and Itunes. Steve Jobs revolutionized music, not computing...
Valves biggest asset is its ability to leverage the community itself. People love valve, and valve loves when people create content. Valve also truly supports Indie developers, providing resources and a platform for them to get their games to market that is fair for both Valve and the dev.
So yes, Valve could be the next "Apple" in a sense of revolutionizing the entertainment industry as a hole, truly treating it as a service that embraces the community around it, not just as products to be sold for .99 cents...
|
What is this "hole" you are referring to?
|
Whole, entirety, sorry for that typeo_________________ -The Establishment- |
|  | | GnarlyBromance Admin

Posts: 1755 Points: 2162 Reputation: 4 Join date: 2010-03-19 Age: 23 Location: Austin, TX
 | Subject: Re: Valve rumored to be looking into hardware. Mon Mar 05, 2012 11:18 am | |
| | DTECH wrote: | Also Steve Jobs didnt revolutionize shit, he made music cheaper and more accessible, he simply put digital music on the frontpage, it was already happening, filesharing and mp3s were around well before he "revolutionized music" he simply was smart enough to market it and price it correctly
Mass marketing does not equal revolutionizing |
Yes it does! The mass market is the general populous, making something accessible to everybody is revolutionary! Sure, I was downloading music on Napster when I was in middle school and high school, but your average person had no idea how or what to do. Most of the populous is incredibly Tech Stupid (I work at Best Buy now for a shitty job and boy was that a big wake up call when I had people thinking a computer generated its own internet when it said it had "WiFi")
I understand what you are saying DTECH, however most great or revolutionary ideas are not original, they are simply taking other peoples work and re-framing it so the majority can understand it._________________ -The Establishment- |
|  | | RoninHo'in Paranoid Vet


Posts: 7416 Points: 7878 Reputation: 61 Join date: 2010-03-22 Age: 30 Location: Cali baby
 | Subject: Re: Valve rumored to be looking into hardware. Mon Mar 05, 2012 11:40 am | |
| You have to forgive him DTech... he is a marketing major and so incorrectly presumes that marketing actually helps society. _________________  |
|  | | GnarlyBromance Admin

Posts: 1755 Points: 2162 Reputation: 4 Join date: 2010-03-19 Age: 23 Location: Austin, TX
 | Subject: Re: Valve rumored to be looking into hardware. Mon Mar 05, 2012 12:00 pm | |
| | RoninHo'in wrote: | | You have to forgive him DTech... he is a marketing major and so incorrectly presumes that marketing actually helps society. |
Good marketing does, bad marketing doesn't
Marketing's purpose is to facilitate the ethical exchange of information!!!
It is about inspiring people, finding passion, and creating movements around causes or ideas! MARKETING IS EVERYTHING! AND HAS ALWAYS BEEN AROUND!! _________________ -The Establishment- |
|  | | RoninHo'in Paranoid Vet


Posts: 7416 Points: 7878 Reputation: 61 Join date: 2010-03-22 Age: 30 Location: Cali baby
 | Subject: Re: Valve rumored to be looking into hardware. Mon Mar 05, 2012 12:13 pm | |
| | GnarlyBromance wrote: | | RoninHo'in wrote: | | You have to forgive him DTech... he is a marketing major and so incorrectly presumes that marketing actually helps society. |
Good marketing does, bad marketing doesn't
Marketing's purpose is to facilitate the ethical exchange of information!!!
It is about inspiring people, finding passion, and creating movements around causes or ideas! MARKETING IS EVERYTHING! AND HAS ALWAYS BEEN AROUND!! |
Don't sugar coat it...
Marketing is about manipulating the mindless masses.
Yes, it has always has been around.... Christianity is one of it's biggest successes.
Educating people to make their own informed decisions >>>> manipulating them to believe what you want them to believe.
Unfortunately... most people seem beyond education =\_________________  |
|  | | GnarlyBromance Admin

Posts: 1755 Points: 2162 Reputation: 4 Join date: 2010-03-19 Age: 23 Location: Austin, TX
 | |  | | | | Valve rumored to be looking into hardware. | |
|
Similar topics |  |
|
| | Permissions in this forum: | You cannot reply to topics in this forum
| |
| |
| |
|